Social media marketing started out as a fad. Now, it has become a must have in the marketing industry. For example, Facebook alone has created an intense surge for newer marketing tactics. For many years, companies have tried new trends and associations to find a greater audience, and reach the ultimate-consumer faster. Due to technology, many companies have figured out the trends, and are going beyond their previous limits to reach these consumers. They have hired more employees who are tech-savvy, which is weeding out the older generations who aren’t as familiar with the technology. Advertisements on Facebook are important success-factors because they can reach over 1 million targeted demographics if a strategic business unit needed to branch out to that many consumers. With the addition of these social trends, companies can “mass market” to their targeted demographics with less work, and are getting more for their money. Basically all they need is an employee on the computer 24/7, who updates the ads, and sites. Here has come a large basis for Media Marketing. With social marketing being a huge trend, more companies are being created for businesses who don’t fully understand the social trends, or cannot keep of the costly time constraints of these sites. These companies want to help these businesses create a plan of attack, working directly with them to create a futuristic business plan marketed toward the future. Making videos, ads, and blogs increases the consumer viewership for these products, and will benefit the business, and the consumer in the long-run.
Various marketers focus on their competition; however, its competition has moved on to advanced areas of marketing, and they are suffering due to their inability to connect with their clients and consumers. Not only is this a trend in the Midwest, where companies come to flourish, but companies across the United States come and go, not because of their lack of product diversity, but their lack of knowledge of their targeted demographics. In fact, not many companies have come out to help these small business. Companies have created their own niche for their consumers, and wants to provide affordable advertising for their clients, and ultimately increase their revenue, and product growth line. Should businesses want to continue with positive cash flow, they would need to focus on their opportunities in their market. Strategic business units need to market their hedgehogs, and create room for product maturation, and increase their brand equity. Some companies focus on their strengths, rather than their opportunities and threats. Hopefully these businesses will convert their weaknesses into strengths, and take full advantage of their opportunities. Through new marketing tactics over the years, it has been found that the common trend is to market online. Social media is only one aspect of advertising, so it shouldn’t be the sole use of marketing, but an important key to the success of your individual company. Every company has the opportunity to grow, they just need to know where they want to grow, not how.